{"id":1345,"date":"2023-03-02T10:43:05","date_gmt":"2023-03-02T10:43:05","guid":{"rendered":"https:\/\/posh.com\/en-ca\/role-of-poshs-bilingual-support-in-serving-a-global-customer-base\/"},"modified":"2024-09-13T13:02:10","modified_gmt":"2024-09-13T13:02:10","slug":"role-of-poshs-bilingual-support-in-serving-a-global-customer-base","status":"publish","type":"post","link":"https:\/\/posh.com\/en-ca\/blog\/role-of-poshs-bilingual-support-in-serving-a-global-customer-base\/","title":{"rendered":"Role of Posh&#8217;s bilingual support in serving a global customer base"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">English is the language of business!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the only language with more than <\/span><span style=\"font-weight: 400;\">2<\/span><span style=\"font-weight: 400;\">&#8211;<\/span><span style=\"font-weight: 400;\">billion<\/span><span style=\"font-weight: 400;\"> speakers worldwide and the dominant business language of more than 60 countries, the global dominance of English has led to the misconception that it should be the only language businesses should use. After all, if everyone from Honda to Nokia operates in a single language, why spend the resources on multilingual support?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, because while the majority of businesses might operate in English, their customers do not. Only <\/span><a href=\"https:\/\/www.cochrane.org\/news\/cochrane-evidence-different-languages#:~:text=Only%20about%206%25%20of%20the,a%20language%20that%20they%20understand.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">6%<\/span><\/a><span style=\"font-weight: 400;\"> of the world\u2019s population are native English speakers, and 75% of people don\u2019t speak English at all!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve covered the benefits of providing a professional bilingual answering service with multilingual options before, but the basic fact is, if you can communicate with more customers, you can do more business. Let\u2019s take a look at what benefits a <\/span><a href=\"https:\/\/posh.com\/en-ca\/blog\/does-a-virtual-receptionist-only-answer-calls\/\"><span style=\"font-weight: 400;\">24 hour answering service<\/span><\/a><span style=\"font-weight: 400;\"> with multilingual support can offer both you and your customers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">It makes you a truly global business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your ability to trade on a global scale isn\u2019t limited by the size of your business, SMEs make up 99% of all the businesses in the world, but you can do business with partners and customers you can\u2019t communicate with. <\/span><span style=\"font-weight: 400;\">Investing in a bilingual <\/span><span style=\"font-weight: 400;\">answering service<\/span><span style=\"font-weight: 400;\"> with multilingual support means the initial touchpoint for your business represents a clear demonstration that you can work on a multinational scale.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Increased customer retention<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We live in an age when every competitor to your business is just a few clicks away. Customers have never had more choices and keeping those customers loyal means going the extra mile.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A multilingual <\/span><span style=\"font-weight: 400;\">live answering service<\/span><span style=\"font-weight: 400;\"> is the perfect way to demonstrate that you understand your customer\u2019s needs and are actively trying to meet them. If you make that kind of effort, customers will appreciate it. Studies show that <\/span><a href=\"https:\/\/www.intercom.com\/blog\/multilingual-support-stats\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of customers are more loyal to companies that communicate in their native language.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Increased brand awareness<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Offering multilingual support is fantastic. It is also a cost-effective way to stand out from the crowd. A<\/span> <span style=\"font-weight: 400;\">bilingual <\/span><span style=\"font-weight: 400;\">\u00a0answering service comes with its own benefits. Choosing one that adds support for multiple languages offers all the same benefits but makes you one of the rare companies able to communicate with customers, clients, and partners in their native language.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While <\/span><a href=\"https:\/\/www.intercom.com\/blog\/multilingual-support-stats\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">88%<\/span><\/a><span style=\"font-weight: 400;\"> of support teams offer support in one or more languages other than English, only 28% of customers regularly see support offered in their native language.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As it is, <\/span><a href=\"https:\/\/www.intercom.com\/blog\/multilingual-support-stats\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">29%<\/span><\/a><span style=\"font-weight: 400;\"> of businesses say they\u2019ve lost customers because they don\u2019t offer multilingual support, so choosing a service that already has material benefits and puts a stop to that churn is kind of a no-brainer.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">It makes customer support more effective<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Just because the vast majority of businesses operate in English doesn\u2019t mean their employees are fluent in English. If you\u2019ve ever had a conversation with someone who is a native speaker of a language that you are conversationally proficient in, you\u2019ll know the difference.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Standard conversations are peppered with idioms and language-specific turns of phrases that can hamper translation, and adding in any kind of complex language only makes that worse.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being able to converse with customers in their own language prevents misunderstandings, which is critical for a professional live answering service, and it speeds up the process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also gives you a little extra breathing room, as <\/span><a href=\"https:\/\/www.intercom.com\/blog\/multilingual-support-stats\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">58%<\/span><\/a><span style=\"font-weight: 400;\"> of customers are willing to wait longer for customer support if it was available in their native language.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">It cuts down on human error<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Being able to talk to clients and customers in their native languages significantly reduced the chances of human error interfering with that process.\u00a0<\/span><span style=\"font-weight: 400;\">At Posh, we are always striving to be the <\/span><a href=\"https:\/\/posh.com\/en-ca\/services\/\"><span style=\"font-weight: 400;\">best virtual receptionist service<\/span><\/a><span style=\"font-weight: 400;\"> on the market. Part of that effort means ensuring we are as accurate as possible with the service we provide. Our aim is to make sure both you and your partners and customers get the best service possible and being able to communicate and understand all parties is a critical part of that.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Get the best from your bilingual answering service<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t let opportunities pass you by! Our 24\/7 live answering service means you\u2019ll never miss a call. No matter how busy you are or what time of the day it is. <\/span><a href=\"https:\/\/posh.com\/en-ca\/contact\/\"><span style=\"font-weight: 400;\">Contact us today<\/span><\/a><span style=\"font-weight: 400;\"> to find out how we can help you gain and maintain a global customer base!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>English is the language of business! As the only language with more than 2&#8211;billion speakers worldwide and the dominant business language of more than 60 countries, the global dominance of English has led to the misconception that it should be the only language businesses should use. After all, if everyone from Honda to Nokia operates [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":1346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-virtual-receptionist"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Bilingual Support Helps Serve A Global Customer Base<\/title>\n<meta name=\"description\" content=\"Learn how Posh&#039;s bilingual support enhances its global reach and customer satisfaction with ability to communicate in multiple languages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/posh.com\/en-ca\/blog\/role-of-poshs-bilingual-support-in-serving-a-global-customer-base\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Bilingual Support Helps Serve A Global Customer Base\" \/>\n<meta property=\"og:description\" content=\"Learn how Posh&#039;s bilingual support enhances its global reach and customer satisfaction with ability to communicate in multiple languages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/posh.com\/en-ca\/blog\/role-of-poshs-bilingual-support-in-serving-a-global-customer-base\/\" \/>\n<meta property=\"og:site_name\" content=\"Posh Virtual Receptionists Canada\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-02T10:43:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-13T13:02:10+00:00\" \/>\n<meta property=\"og:image\" 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