English is the language of business!
As the only language with more than 2–billion speakers worldwide and the dominant business language of more than 60 countries, the global dominance of English has led to the misconception that it should be the only language businesses should use. After all, if everyone from Honda to Nokia operates in a single language, why spend the resources on multilingual support?
Well, because while the majority of businesses might operate in English, their customers do not. Only 6% of the world’s population are native English speakers, and 75% of people don’t speak English at all!
We’ve covered the benefits of providing a professional answering service with multilingual options before, but the basic fact is, if you can communicate with more customers, you can do more business. Let’s take a look at what benefits a 24-hour answering service with multilingual support can offer both you and your customers.
It makes you a truly global business
Your ability to trade on a global scale isn’t limited by the size of your business, SMEs make up 99% of all the businesses in the world, but you can do business with partners and customers you can’t communicate with. Investing in a professional answering service with multilingual support means the initial touchpoint for your business represents a clear demonstration that you can work on a multinational scale.
Increased customer retention
We live in an age when every competitor to your business is just a few clicks away. Customers have never had more choices and keeping those customers loyal means going the extra mile.
A multilingual business phone answering service is the perfect way to demonstrate that you understand your customer’s needs and are actively trying to meet them. If you make that kind of effort, customers will appreciate it. Studies show that 70% of customers are more loyal to companies that communicate in their native language.
Increased brand awareness
Offering multilingual support is fantastic. It is also a cost-effective way to stand out from the crowd. A business phone answering service comes with its own benefits. Choosing one that adds support for multiple languages offers all the same benefits but makes you one of the rare companies able to communicate with customers, clients, and partners in their native language.
While 88% of support teams offer support in one or more languages other than English, only 28% of customers regularly see support offered in their native language.
As it is, 29% of businesses say they’ve lost customers because they don’t offer multilingual support, so choosing a service that already has material benefits and puts a stop to that churn is kind of a no-brainer.
It makes customer support more effective
Just because the vast majority of businesses operate in English doesn’t mean their employees are fluent in English. If you’ve ever had a conversation with someone who is a native speaker of a language that you are conversationally proficient in, you’ll know the difference.
Standard conversations are peppered with idioms and language-specific turns of phrases that can hamper translation, and adding in any kind of complex language only makes that worse.
Being able to converse with customers in their own language prevents misunderstandings, which is critical for a professional phone answering service, and it speeds up the process.
It also gives you a little extra breathing room, as 58% of customers are willing to wait longer for customer support if it was available in their native language.
It cuts down on human error
Being able to talk to clients and customers in their native languages significantly reduced the chances of human error interfering with that process. At Posh, we are always striving to be the best virtual receptionist service on the market. Part of that effort means ensuring we are as accurate as possible with the service we provide. Our aim is to make sure both you and your partners and customers get the best service possible and being able to communicate and understand all parties is a critical part of that.
Get the best from your answering service
Don’t let opportunities pass you by! Our 24/7 phone answering service means you’ll never miss a call. No matter how busy you are or what time of the day it is. Contact us today to find out how we can help you gain and maintain a global customer base!
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